Reference no: EM133112267

1. Most people never address large audiences and live in fear of public speaking. Why then should you hone your presentation skills?

2. Communication expert Dianna Booher claims that enthusiasm is infectious and "boredom is contagious."35 What does this mean for you as a presenter? How can you avoid being a boring speaker?

3. Why do many communication consultants encourage businesspeople to move beyond bullet points? What do they recommend instead, and why?

4. How can speakers prevent multimedia presentation software from stealing their thunder?

5. Discuss effective techniques for reducing stage fright.

6. Ethical Issue: General Motors CEO Mary Barra inherited a mess when she ascended to the top post in her beleaguered company. Several GM car models had exhibited problems with their ignition switches, which turned off engines at highway speeds, causing 124 deaths and 275 injuries. As early as 2001, company insiders knew about the problem, but ultimately took no action. Even as the scandal broke, GM first underreported the casualties.36 Mary Barra pulled no punches. In a town hall meeting, she unflinchingly addressed a global audience.37 How should a chief executive respond to such a scandal? What could Barra say to restore trust in the company?

7. Guffey, Mary Ellen; Loewy, Dana. Business Communication: Process & Product. Cengage Learning. Kindle Edition.