Why the use of more direct and digital marketing techniques

Assignment Help Marketing Management

Reference no: EM133419542 , Length: Words Count:400

Assignment:

You are the newly appointed marketing manager at a small theatre in a large European city. To date the company has used local and regional press ads, local radio and their website to promote their films.

Explain to the board why the use of more direct and digital marketing techniques would benefit the company

Answer in 300 to 400 words

Reference no: EM133419542

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