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Why the phrase specific problem is important

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Reference no: EM131276971

1. Explain why the phrase "specific problem" is important to the definition of marketing research and how this phrase relates to justifying the existence of marketing research in the MIS.

2. Go to your library, either in person or online, and look through several business periodicals such as Advertising Age, Business Week, Fortune, and Forbes. Find three examples of companies using marketing research.

Reference no: EM131276971

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