Why the good housekeeping survey might not reflect national

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Good Housekeeping magazine runs an annual "Most Admired Men" poll in which the editors list several columns of prominent men and ask readers to send in this votes. Here is a newspaper comment on this poll. "Good Housekeeping" magazine has its fifth annual "Most Admired Men" poll underway by its very size - circulation in the millions - out-polling all the Nielsens, Trendexes, etc., surveys now cluttering up the nation's opinions. And it's a fascinating project, certainly democratic across the range of G.H. readers not just the inefficient 1,200 questionees of the noisier nosecountings; some contact 500 persons or less and accept their aggregate word as national opinions, or trends... the Good Housekeeping poll strikes us as a gar more definitive reflection of "opinion" (Neward Star-Ledger, August 19, 1985). Discuss why the Good Housekeeping survey might not reflect national opinion as accurately as some other, much smaller polls.

Reference no: EM132474947

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