Why the global players invest money to csi activities

Reference no: EM131859897

Question: The corporate social responsibility (CSI) is defined as ‘actions of firms that contribute to social welfare, beyond what is required for profit maximization'. However, what is the benefit of being engaged in CSI? Why these global players invest money to CSI activities? Answer this question in view of marketing. (Provide references if any).

Reference no: EM131859897

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