Why the company might have picked now to integrate

Reference no: EM132125564

Question: DeBeers, the dominant firm in diamond mining and wholesale marketing, has until recently been unintegrated into any downstream activities. In the past few years, however, it has opened a handful of its own retail outlets on some of the world's most prestigious shopping streets. Does this chapter suggest any reasons why the company might have picked now to integrate itself into this type of retailing?

Reference no: EM132125564

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