Reference no: EM133818550 , Length: word count:3000
Applied Business Research
Learning Outcome 1: Apply knowledge of research principles and methods and evaluate their appropriateness to various research problems in business
Learning Outcome 2: Integrate independent research skills through a literature review
Learning Outcome 3: Justify the key considerations for ethics and integrity that relate to an area of business research practice
Learning Outcome 4: Construct and justify a proposal for conducting independent research.
Assessment - Report Individual. Methodology Plan and Ethical Consideration
Purpose: This assessment is designed to allow students to present and justify appropriate method(s) for a research project designed to address the research question posed. This assessment relates to learning outcomes a, b and d.
Assessment topic: Methodology Plan & Ethical Consideration
Task Details: There are two components of the assessment: Written part and Oral presentation
Based on the Research Question developed in Assessment 2, students should develop a research design aimed at providing insights and/or answers to the question.
This assessment requires students to provide two alternative methodology to answer the research questions and finally choose and justify the most appropriate research design, clearly explaining WHY the chosen design will best answer the research question and is most appropriate in the specific circumstances. Students should clearly justify their recommended research and analysis methods. Minimum 10 references are used (six of those references should be a methodological references). Do You Need Help?
Methodology Plan & Ethical Consideration will contain the following information:
Contents
Research Overview and Justification: provide an understanding of research statement, research importance, and research gap.
Alternative Methodology 1 - should consist of:
Research Approach
Type of Research
Type of Data
Sampling Plan
Data Collection Plan
Data Analysis Plan
Advantages and Limitation of this alternative methodology
Ethical Considerations 1200 words
Alternative Methodology 2 - should consist of:
Research Approach
Type of Research
Type of Data
Sampling Plan
Data Collection Plan
Data Analysis Plan
Advantages and Limitation of this alternative methodology
Ethical Considerations
Recommendation - discuss which one of the two methodology alternatives is the most suitable and feasible and justify the reason. 400 words
Oral Presentation: Students are to present their methodological plan to the class as if the audiences had the authority to grant approval for the research to ‘go ahead'. Oral presentation should be 5 minutes and supported using appropriate visual aid (template is provided, downloadable from Moodle). Presentation is scheduled at Week 11 and Week 12.