Why the choice of book category

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Digital Marketing Assignment - Questions based on the Amazon case:

1000 characters: Why the choice of book category? What was the book market like at the time? What was amazon's operating model like? Did they manage to reduce costs?

Why is Amazon moving to other product categories so quickly?

Soon Amazon opens warehouses. Why? And what they do next to make it better too?

Why such a rapid growth strategy? Even though they have a negative result in terms of profitability.

Is Amazon's proposal disruptive at the time?

1000 characters: At the logistics purchasing level, which you think is its management model. One of the keys is the management of your suppliers with a wholesaler, what does this allow you?

Amazon puts the shopper experience at the center... what tools do they use for it? What items are key at their shopping experience?

With these reflections, what are the key KPI's, those basics in a digital retail business? In an e-commerce? And with what marketing tool could we act on each of them?

Some considerations about the marketing variables for an e-commerce: In relation to the product do all product categories fit the same? In relation to the price. What assumptions are made regarding the price of online retail? Stock management in an ecommerce Why is it necessary to balance what is sold and what can be served?

Reference no: EM133270437

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