Why testers were told to take at least three bites of sample

Assignment Help Microeconomics

Reference no: EM13204685

Wendy's narrowed the vanillas to two varieties and brought more than 100 consumer testers into stark white tasting booths at its head headquarters. The testers were told to take at least three bites of each sample before deciding which they preferred. They picked the sample with the stronger cotton candy flavoring. But a few said they didn't like the idea at all. "Vanilla is just not Wendy's," one tester wrote after sampling it. Since Wendy's launched the vanilla frosty in July, Frosty sales have increased 25% (Based on: Janet Adamy, "Why No.3 Wendy's finds Vanilla So Exciting," Wall Street Journal April 6, 2007.)

Reference no: EM13204685

Questions Cloud

Why didnt perceive play things as potential learning tools : Many Indian mothers weren't willing to make an investment in the company's educational toys because research showed they didn't perceive the play things as potential learning tools. But a shift in attitude began about two years ago.

Consistent with a contemporary definition of wellness : Janice describes herself as confident and trusting, and she displays both high self-esteem and high self-efficacy. The concept most consistent with a contemporary definition of wellness is

How to educate chinese consumers about american tradition : The Oreo has long been the top selling cookie in the U.S. market. But Kraft Foods Inc. had to reinvent the Oreo to make it sell well in China given that the Chinese were not big cookie eaters. Kraft learned that traditional Oreo were too sweet for..

What risks does this approach impose : Many small businesses are built around one product. What risks does this approach impose? How can small business owners minimize those risks?

Why testers were told to take at least three bites of sample : Wendy's narrowed the vanillas to two varieties and brought more than 100 consumer testers into stark white tasting booths at its head headquarters. The testers were told to take at least three bites of each sample before deciding which they prefer..

Segmentation is the process of breaking a population : Segmentation is the process of breaking a population down into smaller groups and marketing to it. Is it possible for a small business to oversegment its market? How might that be dangerous?

What open market operation would be needed to prevent : Suppose the currency-deposit ratio rises to c=0.4. Determine the levels of M1, C, D, and R if the Fed does not respond. What open market operation would be needed to prevent a change in M1 Be specific about direction and amount of the open market ..

Why the government often gets involved when finding solution : It has been proposed that toll collection on the Massachusetts Turnpike, a key commuter route into Boston from the west, be discontinued. Proponents argue that tolls have long ago paid for the cost of building the road; now they just provide cash ..

Increasingly important providers of health education : one reason early childhood education centers have become increasingly important providers of health education is that

User Account

All Pages