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To: New Consulting Team Member
From: CEO
Re: Presentation
Our consulting firm has just landed the account of a new client. This client is a medium sized manufacturer that sells technological products domestically. The client wants our firm to help it develop a strategy to enter and be competitive in the international market. The first place you will have to start with this project is to get this client's management team to really understand the importance and meaning of the concept of Strategy.
Therefore, you will need to explain to them the following in the Presentation.
1. The definition of Strategy;
2. Why Strategy is important; and
3. Recommend what type of Strategy would be best for this organization and why you choose this type of Strategy. Use only the material in the text from Chapter 6.
The client wants you to create a short presentation on this topic.
Assignment Directions (complete each step)
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