Why starbucks wanted to enter india through a joint venture

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Describe why Starbucks wanted to enter India through a joint venture. Specifically, what benefits did Starbucks and the Tata Group both gain by partnering with one another? What synergies were present?

Reference no: EM133217278

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Why starbucks wanted to enter india through a joint venture : Specifically, what benefits did Starbucks and the Tata Group both gain by partnering with one another? What synergies were present?

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