Why some customer needs difficult to map to a single metric

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Reference no: EM132315702

Textbook - Product Design and Development, Fifth Edition, Author - Karl T. Ulrich by Steven D. Eppinger. ISBN 978-0-07-340477-6.

Chapter 6 - Product Specifications

Exercises -

1. List a set of metrics corresponding to the need that a pen write smoothly.

2. Devise a metric and a corresponding test for the need that a roofing material last many years.

3. Some of the same metrics seem to be involved in trade-offs for many different products. What are some examples of such metrics?

Thought Questions -

1. How might you establish precise and measurable specifications for intangible needs such as "the front suspension looks great"?

2. Why are some customer needs difficult to map to a single metric?

3. How might you explain a situation in which customers' perceptions of the competitive products (as in Exhibit 6-7) are not consistent with the values of the metrics for those same products (as in Exhibit 6-6)?

4. Can poor performance relative to one specification always be compensated for by high performance on other specifications? If so, how can there ever really be a "marginally acceptable" value for a metric?

5. Why should independent design variables not be used as metrics?

Reference no: EM132315702

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