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Why should the company go global

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Reference no: EM132622958

You are the CEO of a company with several stores in the local and inter-regional area. You are considering expanding the company into Ghana, due to the growing population and increasing middle class. You need to make a presentation to the company Board before making a decision.

1. Why should the company go global? What is pushing or pulling us to enter the Ghana market?

2. What would be the best mode of internationalization into Ghana, and why?

3. What are some possible advantages and possible disadvantages to the Ghana economy and society?

4. How could the company mitigate some of the possible disadvantages?

Reference no: EM132622958

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