Why should salespeople have many closing techniques

Assignment Help Marketing Management

Reference no: EM13732236

Part I: Read the below article and discuss the BCG Matrix, as well as its usefulness in identifying market growth and market shares for organizations. After describing the tool, what do you believe are the strengths of this tool? What do you believe are the potential weaknesses or challenges?

Article on BCG Growth Matrix

Your paper must be in APA format. Do not forget to include a cover page AND reference section (even if only the textbook).

Part II:

What does a salesperson hope to accomplish by providing his or her customers with useful information after the sale?

How can a salesperson convert new customers into highly committed customers for life?

Why should salespeople have many closing techniques ready to use during a sales call? Explain.

Reference no: EM13732236

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