Why should quicken introduce salesmgrpro

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Reference no: EM133349647

Assignment:

Quicken Business Software is considering introducing a new product, the mid-market SalesMgrPro. If the product is a big success, Quicken will make an extra $6 million in profit and a failure will result in a loss of $3 million. Not introducing this product will not change Quicken's profit from what it is today. The probability of each outcome is estimated at: big success 65%, failure 35%. Quicken's marketing manager is considering doing a concept test before making the decision. She knows that the test is not 100% accurate, in fact she knows from previous experience that for successful products the concept test approach is 80% positive and for failure products the test is 65% negative.

(a) If she does not do marketing research, should Quicken introduce SalesMgrPro, and why?

(b) Should Quicken introduce without research, not introduce without research, or conduct the concept test?

Reference no: EM133349647

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