Why should a marketing plan be a written document

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Reference no: EM133379658

Question:

1. Why should a marketing plan be a written document?

2. Explain the difference between ethics and morals and describe the relationship between the two.

3. The authors identified three types of competitive advantage that include differentiation, cost, and niche. Give an example of a "real" company and which approach to a competitive advantage they are pursuing. Do NOT use an example from the textbook. Include the company's website in the answer.

4. The four strategic opportunities described in the textbook are market penetration, marketing development, product development, and diversification. For the following scenarios, which opportunity is described?

Reference no: EM133379658

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