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Question:
1. Why should a marketing plan be a written document?
2. Explain the difference between ethics and morals and describe the relationship between the two.
3. The authors identified three types of competitive advantage that include differentiation, cost, and niche. Give an example of a "real" company and which approach to a competitive advantage they are pursuing. Do NOT use an example from the textbook. Include the company's website in the answer.
4. The four strategic opportunities described in the textbook are market penetration, marketing development, product development, and diversification. For the following scenarios, which opportunity is described?
Explain IKEA's effort to expand the coverage and promotions of IKEA's desire to provide more merchandise for online purchase
What possible conclusions can be made about why the sales reps are not achieving quota (assume each is not making quota)?
What would be the predicted sales revenue of the Whole Grain Pizza in the best case scenario? Explain your thought process. Paste the excel template containing
Prepare your assignment beginning with a title page to include your name, your product or service, and your target market.
How a California company's strategies might have to be adapted or changed to be successful in a new domestic (think USA southern state) or international market.
The writing assignment asks you to identify and EXPLAIN 3 consumer/marketing relevant points from the movie. 1 page is the expected length.
Explain Pepsi- How does your selected organization use the different components of the marketing mix
What are their promotion objectives? How and why are the promotion strategies of the companies effective or not effective? Compare and contrast promotion strategies between a couple companies in the industry
Discuss what types of behavioral reactions you have observed in yourself and others about the abundance of choices in the US marketplace. How will a marketing manager use this information for strategic purposes?
Discuss the Service distribution strategy in detail and apply it to the Grand Hyatt hotel. Give examples and elaborate on them.
Write a 1450-1600-word paper in which you discuss THREE marketing communication options in advertising, personal selling, public relations, and promotion that you believe can be effectively used to promote the product COCA_COLA
Explain IP4 Chocolate Bar and Overview of integrated marketing communications
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