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Discussion 1: Write 400-600 words on why service businesses would be more greatly affected by this Coronavirus crisis than the manufacturing sector. Give attention to the nature of services, how they are different from goods (the four dimensions of service differences from goods - do you remember them?). Think about how to fit the Gap Model of Services into the analysis. In other words, bring in as many of the concepts of services marketing we've studied as you think are relevant.
Examine the innovations that are presented in the article - the construct lifestyle in market segmentation
Why is Ford trying to increase the sustainability of its cars, Why is Ford looking toward aluminum as an alternative material for its vehicles
Do you think Blogs are used to encourage as well as enhance dialogue among publics on subjects from politics to current events, from ethical issues to hobbies.
Coca-Cola has successfully marketed to billions of people around the world. Why is it so successful?
Explain Variable costing and other costing methods and how the application of the concept differs from the other concepts
Describe in detail a marketing strategy that you would recommend to the senior management team of the OLD NAVY as you try move the company forward.
Develop a code of ethics for Internet advertisers. Include the five ethical principles from Ch. 17 in The Dynamics of Mass Communication.
European Journal of Marketing, 36 (1/2), pp. 51-85. Assess the thesis of the authors in regards to the construct ‘lifestyle'. Examine the other innovations that are presented in the article.
Discuss Based on account classification analysis, suggest a new sales call allocation strategy that would make better use of your time in the territory.
Identify your target market and describe each segmentation (demographic, psychographic, geographic, and behavioral). Prepare a competitive analysis.
instructionsdirections be sure to make an electronic copy of your answer before submitting it to ashworth college for
Describe the four dimensions of culture proposed by Hofstede. What are the managerial implications of these dimensions
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