Reference no: EM132287521

4. Find the following:

1. To judge when and how often customers place an order and how much they spend direct marketers use:

Database marketing

Recency frequency and monetary value measurements

prospecting tools

Predictive modeling

2. Which statement best addresses the reasons why retailers use the multichannel method of contact:

Multichannel customers spend about the same as those that shop one channel, but the potential for growth is high.

Multichannel retailing ensures profitability.

Multichannel customers spend more than customers who shop only one channel.

Operating from one channel is effective for most retailers and multichannel retailing is a less costly approach.

3. What is true about m-commerce?

Inserting social channel into retail experience is increasing average basket value

Customers are starting to use mobile phones in store

Shopping is a social experience in fact customers are taking recommendations from peers through social media

All of the listed

4. Which statement is not true of Customer Journey Maps?

CJMs are a timeline of the customer’s experience in a brick and mortar store or online

CJMs should consider barriers that could stand in the way of consumers making a purchase

CJMs should follow a very specific and exact format

CJMs should include consumer touch points