Why researchers conclusion to promote the skincare product

Reference no: EM133681003

Assignment:

Consider the Mad Men video clip of a focus group shown in class. Which of the following explains why the researcher's conclusion to promote the skincare product as a 'promise of matrimony' invalid? Skincare is not as important to women as some people think. Matrimony is not a woman's top priority. The sample size for the study is too small to generalize the results. The moderator did not directly ask the participants about matrimony.

Reference no: EM133681003

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