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Why research is needed in the field of consumer psychology

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Reference no: EM132373881

Why research is needed in the field of consumer psychology?

Required Reading:

Bomgarder, J. (2016), PBS NOVA Mind Over Money Documentary [Video file]. Retrieved from https://www.youtube.com/watch?v=DWh3Y5OyN34 (52: 58)

CNBC International (2019). Stores are starting to track your every move | CNBC Reports [Video file]. Retrieved from https://www.youtube.com/watch?v=oLedMqa_uGo (6:33)

Financial Mechanic (2018). The Psychology of Money- 4 Ways Your Brain is Working Against You. Retrieved from https://financialmechanic.com/the-psychology-of-money-4-ways-your-brain-is-working-against-you/

OPTIONAL:

Mengarelli, F., Moretti, L., Faralla, V., Vindras, P., & Sirigu, A. (2014). Economic decisions for others: An exception to loss aversion law. PLoS One, 9(1), ProQuest Central from the Touro University Library

Tedx Talks (2014). How stores track your shopping behavior | Ray Burke | TEDxIndianapolis [Video file]. Retrieved from https://www.youtube.com/watch?v=jeQ7C4JLpug (16:14)

Reference no: EM132373881

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