Why pixars process called braintrust offers vivid evidence

Reference no: EM133621762

Problem: Explain (i) what John Kay means by the idea of "architecture," (ii) why he argues that architecture-if it's the real thing-forms a foundation for firm-level comparative advantage, and (iii) why Pixar's process called the "Braintrust" offers vivid evidence that Pixar may have developed Kay's meaning of architecture as a distinctive capability. Use plenty of evidence from the Fast Company article to support your arguments.

Reference no: EM133621762

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