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Case Study: PETRONAS Source: Strategic Management 16th ed by: David and David
1. For Petronas, give a hypothetical strategy for each of the following categories:
market penetration, related diversification, divestiture, and retrenchment.
market development, unrelated diversification, backward integration, and product development.
2. Explain how and why Petronas has been so successful in recent years.
3. Based on the information given for Petronas, what three strategies are being pursued by the firm?
4. Identify five situations when forward integration is a particularly good strategy.
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