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Why oreo cookies are co-branded with different brands

Assignment Help Marketing Management
Reference no: EM132545965

Question 1: What factors do you think have contributed to making Oreo the #1 cookie in the world? What has the brand been doing to appeal to consumers across different cultures?

Question 2: Describe some of the ways that Oreo cookies are promoted in different countries based on the video case.

Question 3: Describe how, and explain why Oreo cookies are co-branded with different brands from their brand portfolio across the globe according to the video case.

Attachment:- oreo.zip

Reference no: EM132545965

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