Reference no: EM132842187

Problem 1: Reasons why we need to study the marketing channels

a. The channel experience strongly affects the end-users overall perception of the brand's image

b. It is a gatekeeper between the manufacturer and the end-user

c. It is useful to develop a framework for thinking about the problem of the company

d. It is an important asset in the company's marketing and positioning strategy

Problem 2: The elements that are involved in the channel design process

a. The channel manager must decide the exact identity of the channel partner to use at each channel level

b. The channel manager must decide how many of each type of channel member to include in the channel

c. The channel manager must decide how mush budget to be used to design the right channel

d. The channel manager must decide who are to be the members of the channel

Problem 3: It requires an understanding of each channel member's sources of power and dependence, an understanding of the potential for channel conflict, and a resulting plan for creating an environment where the optimal channel design can be effectively executed on an ongoing basis

a. Design process

b. Gap analysis

c. Segmentation process

d. Implementation process

Problem 4: Department stores, hypermarkets, warehouses, clubs are examples of

a. Retail intermediary

b. Distribution company

c. Supply chain company

d. Wholesale intermediary

Problem 5: Channel managers need a comprehensive framework for analysis to guide them through the initial design of the channel

True

False