Why must marketers select target markets

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Reference no: EM132275819

"Targeting and Negativity" Please respond to the following:

Why must marketers select target markets? Wouldn’t targeting a broader audience, or everyone, result in more sales? Provide a rationale for your example.

How should brands respond to negative comments on social media? Should the brand ignore comments, dispute them, or try to censor them? Defend your answer and provide an example from the last 6 months of how a brand responded to negative comments in a successful way using the strategy you believe they should use.

Reference no: EM132275819

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Why must marketers select target markets : Why must marketers select target markets? Wouldn’t targeting a broader audience, or everyone, result in more sales?

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