Why must managers be aware of cultural imperialism

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1. Explain cultural diffusion. why must managers be aware of cultural imperialism ?

2. Explain what the weighted average cost of capital for a from is and why it is oftern used as a discount rate to evaluate projects.

3. Consider a situation in which ethnocentrism was present, ideally in the workplace. Was there a degree of discomfort involved with the situation?

4. How might the generic product development process described in the text be different if developing a process-intensive product?

Reference no: EM131283272

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