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Why might the refutation using data be more convincing

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Reference no: EM132860062

A manager claims that increases in advertising expenditure will surely raise the firm's profits, citing his sense that people find the firm's ads entertaining.

1. Sketch how you might refute this claim using:

a. A theoretical argument

b. Data

2. Why might the refutation using data be more convincing?

Reference no: EM132860062

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