Why might cio be reluctant to take on integration of system

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Reference no: EM133646749

Assignment:

Roderick, Inc. has been using an ERP system and a standalone CRM for several years. Both systems are returning value, but Roderick's Chief Sales Officer (CSO) believes that integrating the two systems will allow Roderick to better personalize their customers' experience. In addition, a new product line, due to be released in two months, requires this personalization. The CSO makes this request to the company's Chief Information Officer (CIO). Why might the CIO be reluctant to take on the integration of the two systems under this situation?

Reference no: EM133646749

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