Why may controversy be effective as marketing campaign

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Reference no: EM132245585

Why may controversy be effective as a marketing campaign? What are some examples (EXCLUDING the Colin Kaepernick campaign) of when it went well? What are some examples of when it did not go well, and why did that happen? What do you think the teams for those flawed campaigns could have done differently to ensure success?

Please explain with detail.

Reference no: EM132245585

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