Why marketers feel the need to study various cultures

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Reference no: EM133198025

Discussion Post: Principles of Marketing- Cultural Influences on Consumer Behaviors

Respond to the following:

1. Define culture and explain why marketers feel the need to study and understand the various cultures present in America.

2. Define the five social factors that influence consumer behavior and provide examples of each?

3. Use Google to research the marketing of Kit-Kat candy bars in Japan. How does it differ from the marketing effort for Kit-Kat candy bars in America?

Reference no: EM133198025

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