Why market segmentation is important for this campaign

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Reference no: EM133285368

Question - For the Clever Cool Clothing (CCC) campaign to be successful, it is necessary to ensure that communication messages reach the desired market segments. You are tasked with doing research on the target audiences for this campaign.

Explain why market segmentation is important for this campaign.

Discuss the cultural and social influences that need to be considered.

Indicate and explain how psychological influences on your intended target audience can influence their decisions or behaviours.

Reference no: EM133285368

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