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Question - For the Clever Cool Clothing (CCC) campaign to be successful, it is necessary to ensure that communication messages reach the desired market segments. You are tasked with doing research on the target audiences for this campaign.
Explain why market segmentation is important for this campaign.
Discuss the cultural and social influences that need to be considered.
Indicate and explain how psychological influences on your intended target audience can influence their decisions or behaviours.
What price does the manufacturer need to charge to earn a 25% markup on selling price?
‘Advertising is not and could never be a science. At best it is managed art.' Discuss this statement using examples to illustrate why you agree or disagree.
What social media/online venues do you think would be the most conductive to accomplish this, and why?
Discuss a time when you have been a member of a team that has not performed well. Why was the team not effective? What role did the leader play in the team's inability to perform? What steps should have been taken to address the issues?
Is it ethical to take office supplies from work for home use? Make personal long-distance calls from the office? Use company time for personal business? Or do these behaviors constitute stealing?
What type of advertising points out a brand's uses, features, and advantages that fit consumers but may not be available in other brands?
What is a particle accelerator? How do scientists use particle accelerators to study subatomic particles?
MKT 20080 Southern New Hampshire University. Explain how each customer segment will use the specific product in question.
your large firm is about to change to a customer-centered organization structure in which employees who have rarely had
Discuss the products or services the company offers. Discuss the percentage of the market share the company holds in the industry.
Task Details: Students are to compare and contrast the planning model Schermerhorn, with two other planning model sourced from academic literature, and draw some conclusions as to the validity of both in modern organisations.
Pricing is a complex and often intimidating aspect of the marketing strategy. What new pricing strategy would you use for your shampoo?
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