Why manufacturer undertakes dynamic advertising campaigns

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"A car manufacturer may regard his business as highly competitive because he is keenly aware of his rivalry with theother car manufacturers in the market when making pricing and investment decisions. Each car manufacturer undertakes dynamic advertising campaigns seeking to persuade prospective buyers of the superior quality and better style of his cars and reacts very quickly to claims of superiority by his rivals."

Which type of market structure is this? Just mention the name of that market structure.

Reference no: EM13233303

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