Why luxury brands tend to have standardized product

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Reference no: EM133341916

Question 1. Why luxury brands tend to have standardized product & global strategy (central for global, 1 size fits all?)

Question 2. Why catering companies tend to adapt to local demands & have localization or multi-domestic strategy

Question 3. Why snack companies (e.g., potato chips, sweets) may adapt transnational strategy by mixing standardized product & localized product?

Question 4. Why small firms often compromised with internationalization by exporting their products to nearby markets?

Reference no: EM133341916

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