Why is trust so important to customer-provider relationship

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Reference no: EM131286001

Customer Relations Management

After reading Lucas Chapter 10, consider the following:

1. Why is trust so important to the customer-provider relationship?

2. How do recalls impact customer trust in an organization or industry?

3. How have mobile and other technologies impacted customer loyalty?

Minimum of 300 words, in APA format with credible references and intext citations (reference the textbook as well)

Text Book: Customer Relationship Management Kindle Edition by Francis Buttl.

Reference no: EM131286001

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