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Case Study: Consider this situation. You were recently shopping for a new smart phone at an electronics store, and noticed that when people left the store, they were surveyed for various areas of input, such as what products they were most interested in, spending habits toward electronics, etc. It appeared to you that while the shoppers were free to not answer the survey questions, they did feel somewhat pressured to do so.
Several days later you learned that the results of these surveys were included in a social media campaign produced by this electronics store, without the knowledge of the shoppers.
Questions: After reviewing this situation, create a summary paper which addresses the following questions:
Prepare a short report on given topics. Choose a global business form the given names at write a report.
You will create a complete Marketing Plan by the end of the course. You will write the Fourth section of the Marketing Plan for this assignment.
How can this type of information on consumers be used by the marketing manager in his or her marketing communications and strategy?
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Once a marketing plan has been approved, who in the organisation needs to receive a copy of the plan?
Scenario: You are the marketing director for a McDonalds. The company has decided to introduce its new premium burger through social media. Write a short message that you would post to a social media site and name which social media channel would ..
Describe in detail the four types of P.O.P. (two short-term and two permanent long-term) you will use and justify, and provide a sample of the look of one
Prepare a Marketing Plan for SkipTheDishes. Include Company analysis, Marketing Objectives and Promotion strategy
What are the basics characteristics of your target market? What features and benefits is this target market looking for from your business? Explain your answers.
Why might the company have a large number of employees in North America, while apparently neglecting the very large Asian market?
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