Why is this segment optimal for this product

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Reference no: EM133573676

Assignment:

Team Project Written Assignment 1 Submission: Marketing Strategy Plan Directions: In this assignment your team will collaborate on determining the segment of the population you will consider as your target market for the new product you are introducing as part of your marketing strategy plan project. Using the marketing tools you've read about segmentation, respond to the following questions when designing your target market segment:

• What are the specific demographics you might appeal to?

• What are some lifestyle and behavioral traits of this segment?

• Where would you likely introduce this product (regionally, nationally)?

• What needs/wants of this segment is your product satisfying (features/benefits)?

• Why is this segment optimal for this product?

• Cite and list any sources using APA format.

Reference no: EM133573676

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