Why is this marketing style so effective

Reference no: EM133411020

Question: As we discussed in previous weeks, preferences represent the intensity of how much you would demand something. If companies can increase your preference for their product then there will be a much higher chance that you will purchase it. One of the marketing ideas is for companies to conduct ads about real stories that inspire people. In this link below, you will find a story/advertisment that Nike produced. Why is this marketing style so effective? What aspects of it could make you change your preferences regarding nike. What happens to demand with increase in preferences? Does the demand curve shift to the right or to the left?

Reference no: EM133411020

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