Why is this host country a potential market for your product

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Reference no: EM133733727 , Length: 5

Problem: Russia Host Country Analysis

Phase- Host Country Analysis (minimum 5 pages, maximum 10 pages) Application of IB theory/knowledge

Why is this host country a potential market for your product/ service? PESTLE Framework (a minimum of 5 academic references required)

1) Segmentation and Target Market (Host country)

2) Price and Promotional Mix (Host country)

3) Political Environment (political philosophies, system, structure, political parties, politicalrisk)

4) Economic environment (economic system, main products and services, economic risk)

a) Monetary environment (currency system, currency risk)

b) Trade environment (major exports/imports, main trading partners,regional economic integration, tariff, trade barriers, governmentincentives for conducting business there)

5) Demographics and cultural analysis (Apply Hofstede or Halls dimensions of culturalanalysis). Ethical considerations and managerial implications

6) Technological Factors

7) Legal environment (legal system, legal issues in international business, legal risk)

8) Environmental factors and risk analysis.

Reference no: EM133733727

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