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Question: After reading all three chapters, discuss a concept or practice from any of the chapter readings, that you had not thought about before taking this course or had not realized its significance in terms of helping an organization communicate value.
(a) Why is this concept or practice so important?
(b) Why had you not realized its importance?
(c) Are you in a position now to identify and understand how a company tries to communicate value? In your discussion, it may be helpful to use specific, real-world examples to explain your views. In responding to your classmates, reflect on the importance of the content of their post and consider companies that may not be doing a good job in communicating value comparing them to other companies that do.
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The IT folks need to learn more about how the business processes work.
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