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Why is this article important to marketing management

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Reference no: EM133561061

Questions: With a written analysis, do a summary review of the article. The interaction of discount promotion and display-related promotion on on-demand platforms Hongyan Dai, Ling Ge, Chen Li and Yan Wen based on the study of marketing management.

  1. State main points of view in this article?
  2. Why is this article important to marketing management?
  3. What current marketing management trends are supported in this article?
  4. What is this the most important information in this article?
  5. How does this topic apply to a specific marketing management scenario?
  6. What are its implications?
  7. What conclusions can be drawn from this article?

 

Reference no: EM133561061

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