Why is this an example of a strategic alliance

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Reference no: EM133652357

Problem: Coke and Pepsi have decided to work together in order to produce an entirely new drink which they think will completely take over most of the international market. They have agreed that Coke will be responsible for the R&D, while Pepsi will be in charge of production facilities. Why is this an example of a strategic alliance rather than a joint venture?

Reference no: EM133652357

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