Why is there such trend evolving

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1) Give some examples of companies that were not competing in the past but are now competitors. Why is there such a trend evolving?

2) What recommendations would you give to the CEO of Microsoft to compete better and more effectively towards Google and to engineer a turnaround at Microsoft?

3) What recommendations would you give to the CEO of Google when competing with Microsoft and what should they do to continue to sustain their competitive advantage?

Reference no: EM132302093

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