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Why is the setting of campaign objectives important

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Why is the setting of campaign objectives important?

Why is campaign measurement becoming more important than it used to be?

What is single-source research, and how do scanner data relate to it?

What is media optimization and how do we evaluate how close we are to achieving it?

Why is an IMC campaign difficult to evaluate?

What are some challenges posed by evaluating digital efforts in particular?

Reference no: EM132965846

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