Why is the service-profit chain important

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Reference no: EM131910011

Question: 1. Give an example of the service-profit chain for movie theaters. Define each of the components in the chain and explain how you would measure each.

2. Why is the service-profit chain important to operations management?

3. Find some service guarantees in everyday life and bring them to class for discussion.

4. What attributes are required of a service guarantee to make it effective?

Reference no: EM131910011

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