Why is the most crucial in influencing customer preference

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Reference no: EM133631972

Assignment:

Conjoint analysis of the data yielded the following utility values for various levels of each of the three characteristics

• Operating hours: A = 0.3 B =0.3* C = 0.8

• Automatic teller machines: A = 0.6 B = 0.3

• Monthly service charge: A = 1 B =0.8: C = 0.4 D = 0.1

1. Which of the following bank characteristics is the most crucial in influencing customer preference? Why?

2. Will the bank benefit more by operating 8 AM to 3PM week days, providing no ATMs, and assessing no monthly charge, or by operating 9AM to 5 PM week days plus 9AM to noon Saturdays, providing ATMs, and assessing a monthly service charge of $15? What if the service charge is changed to $20 in the latter alternative?

Reference no: EM133631972

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