Why is the model viable in the industry

Reference no: EM131864590

Question: Describe Hilton's business model and how they provide value to their franchisees and their guests.

- Why is that model viable in their industry? Describe, in detail, the benefits and strengths of Hilton's CRM and its weaknesses.

- How would you measure Hilton's CRM program's success?

- What actions should Hilton take in regard to their CRM - invest or maintain the status quo? If you think they should invest, what specifically would you suggest they do with the investment?

- What are the key things that Hilton gains from having an operations system like CRM?

Reference no: EM131864590

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