Why is the gathering of market intelligence important

Assignment Help Business Management
Reference no: EM132841044

Please help me with the below small case.

An Italian company Pirell Corporation manufactures and sell sells expensive high-end Jeans domestically. The management of Pirell Corporation is now exploring the prospect of exporting their products to Asia. Preliminary market screening and secondary research has enabled them to narrowed the potential market to Japan.

As an exporter it is critical for them to gather both market and competitive intelligence.

Some of the primary objectives of this research are to determine where consumers buy their high-end Jeans, and what the consumer preferences are for product design and packaging.

The company has also decided to conduct its own primary research in the country, and is sending two researchers to collect this research data over a two-week period. The potential challenges for the team will for language and cultural differences.

1. Describe on your thoughts, why is the gathering of market intelligence important for Pirell Corporation?

2. Describe on your thoughts, how can Pirell Corporation overcome the challenge for cultural differences?

Reference no: EM132841044

Questions Cloud

Working in the marketing department of walmart : Assume you are working in the marketing department of Walmart. The company wants to supply a new brand of clothes.
Case study-railway development co : Railway Development Co (RDC) was considering two options for a new railway line connecting two towns in the country of Zeeland.
What was the amount recorded in cost of goods sold account : On November 8, it sold 12 units for $40 each. What was the amount recorded in the cost of goods sold account for the 12 units sold?
Who has the most sensitive information about you : What sorts of information are most sensitive (E.g. health, financial, buying preferences, images of you)?
Why is the gathering of market intelligence important : 1. Describe on your thoughts, why is the gathering of market intelligence important for Pirell Corporation?
How many total common shares be outstanding for warner corp : On January 1, 2021 Warner Corpporation has $,000 common shares outstanding. How many total common shares will be outstanding after the stock split is paid?
Introduced game-changing new products : Has anyone introduced game-changing new products, new technologies, or a new distribution channel?
What is the value of a call option if underlying stock price : What is the value of a call option if the underlying stock price is $63, the strike price is $55, the underlying stock volatility is 30 percent?
Dealing with traffic jams in london : As London entered the 21st century, it confronted a major issue that plagues many cities throughout the world-excessive automobile traffic.

Reviews

Write a Review

Business Management Questions & Answers

  Caselet on michael porter’s value chain management

The assignment in management is a two part assignment dealing 1.Theory of function of management. 2. Operations and Controlling.

  Mountain man brewing company

Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..

  Mountain man brewing company

Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. An analysis into the launch of Mountain Man Light over the present Mountain Man Lager.

  Analysis of the case using the doing ethics technique

Analysis of the case using the Doing Ethics Technique (DET). Analysis of the ethical issue(s) from the perspective of an ICT professional, using the ACS Code of  Conduct and properly relating clauses from the ACS Code of Conduct to the ethical issue.

  Affiliations and partnerships

Affiliations and partnerships are frequently used to reach a larger local audience? Which options stand to avail for the Hotel manager and what problems do these pose.

  Innovation-friendly regulations

What influence (if any) can organizations exercise to encourage ‘innovation-friendly' regulations?

  Effect of regional and corporate cultural issues

Present your findings as a group powerpoint with an audio file. In addition individually write up your own conclusions as to the effects of regional cultural issues on the corporate organisational culture of this multinational company as it conducts ..

  Structure of business plan

This assignment shows a structure of business plan. The task is to write a business plane about a Diet Shop.

  Identify the purposes of different types of organisations

Identify the purposes of different types of organisations.

  Entrepreneur case study for analysis

Entrepreneur Case Study for Analysis. Analyze Robin Wolaner's suitability to be an entrepreneur

  Forecasting and business analysis

This problem requires you to apply your cross-sectional analysis skills to a real cross-sectional data set with the goal of answering a specific research question.

  Educational instructional leadership

Prepare a major handout on the key principles of instructional leadership

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd