Reference no: EM132841044
Please help me with the below small case.
An Italian company Pirell Corporation manufactures and sell sells expensive high-end Jeans domestically. The management of Pirell Corporation is now exploring the prospect of exporting their products to Asia. Preliminary market screening and secondary research has enabled them to narrowed the potential market to Japan.
As an exporter it is critical for them to gather both market and competitive intelligence.
Some of the primary objectives of this research are to determine where consumers buy their high-end Jeans, and what the consumer preferences are for product design and packaging.
The company has also decided to conduct its own primary research in the country, and is sending two researchers to collect this research data over a two-week period. The potential challenges for the team will for language and cultural differences.
1. Describe on your thoughts, why is the gathering of market intelligence important for Pirell Corporation?
2. Describe on your thoughts, how can Pirell Corporation overcome the challenge for cultural differences?
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