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Case: Market Segmentation
Discussion Questions:
1. Why is market segmentation and targeted marketing so important to marketers?
2. Under what circumstances does very broad marketing still make sense?
3. Why is social media a good channel for targeted marketing? How does Facebook support targeted marketing? Are there privacy issues with its approach?
4. Market segmentation means grouping people by age, income, race, behaviors. Is it ever unethical?
Information related to above question is enclosed below:
Attachment:- CaseBriefing.rar
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