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Discussion 1: Think about a good or bad service experience that you have had. Briefly describe the experience. What factors contributed to this experience? What changes could have been made to make this an even better service experience? Why is service marketing important?
Describe current and historical trends that shape the industry. Conduct research and provide examples of trends that have affected a company that is struggling
The company BIC launched a product "Bic Underwear" in Europe (Greece, Austria & Ireland) in 1998. It was withdrawn in 2005. In your opinion what were the marketing implications of the strategic introduction & the strategic withdrawal. Please ident..
Develop a marketing mix plan which is based on the organization's marketing strategies incorporating how you would approach
F/QAP/021/001 Caledonian College of Engineering, Oman. Using the information from the table Q4 and Discount Cash Flow criteria, calculate Net Present Value
What are today's workers and America's view of the unions and Why did you find Bargarining Power and Structure interesting? What in particular can you apply to your everyday life
What additional questions do you have after reading the posting? What clarification do you need regarding the posting?
Explain Why Amazon clicks and determine if it would be possible for Barnes and Noble or Borders to extend their markets in the same way that Amazon
Explaoin ABC costing approach in capital budgeting and What are the advantages and limitations of Activity Based Cost approach to capital budgeting
To overcome this problem when selling to less-affluent consumers in developing countries, many companies make simpler or smaller versions of their products that can be sold at lower prices. Others have introduced new, more affordable brands for gl..
Why are employees a key factor in service organizations?what skills should service employees process?should empowered employees wear costumes?
It's common knowledge that labeling has become global. Examine the labeling regulations that your chosen country has. Give examples of at least two (2) labeling
Explain how you would approach a CRM strategy for the company or organization where you are working.
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