Why is sales promotion growing

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1. There are two ways to assess the goodness of fit of a regression, one is the standard error of the estimate and the other is the R-square. How are they interpreted? What is the relation between the two?

2. Define sales promotion and explain how it differs from other marketing communication areas. Why is sales promotion growing? What are the primary objectives that consumer promotions can deliver?

Reference no: EM132089365

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